FACEBOOK & INSTAGRAM ADVERTISING: Advertising on Facebook gives us the platform to advertise to people based on location, age, gender, language as well as interests. Once we recognise your target audience we are able to target and narrow down outreach of ads only to the people that can convert. Around 87% of online traffic are on Facebook which is close to 2 billion users. Advertising on social media platforms, primarily Facebook, is currently the most inexpensive, effective and fastest ways to reach actual and immediate results.
LINKEDIN ADVERTISING: Advertising on Linkedin is a different ball game altogether. It is a pre-defined professional structure and people tend to be more focused here. It is a B2B platform and also a fantastic arena to advertise on. Like Facebook, it is extremely affordable and you can absolutely generate business on a low budget. You can still get very focused with your targeting with options such as location, age, gender and that is one of many reasons why LinkedIn excels.