5 Video Marketing Trends You Must be Aware Of

Video marketing is the most in-trend marketing technique for the year 2022. The most appealing approach to educate, convert, and keep your prospects engaged until the finish is through video marketing. There are several fascinating reasons that are illustrated by the best social media agency in Kolkata as to why video marketing is considered important as a marketing tool. 

• You may use video to engage more of your audience’s senses at the same time.
• Videos are circulated 1200 percent more than text and links combined.
• A 157 percent boost in organic traffic from SERPs is attributed to video.
• The word “video” in the subject line of an email increases open rates by 19%.
• Brands that use video marketing see a 49 percent increase in income year over year compared to those that don’t.

Here are the five trends that will continue to dominate this year.

1. Social Media Video
In the year 2022, promoting your videos on social media is a must. They encourage users to follow businesses and find new products on the site, demonstrating a clear pattern in how individuals utilize these platforms to make shopping decisions. As a result, investing in social media video advertising makes sense—especially if your organic following is modest.

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2. Short Form Videos
The majority of people nowadays are juggling between work, family, and personal interests. Stopping to absorb anything that takes more than a few minutes is simply not an option for some. It is the secret to getting people busy to view your videos. The chances of receiving more views rise if you keep your videos short. 

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3. Live Streaming
63% of digital marketers choose live streaming as the best way to engage the audience. Instead of sales pitches and business language, digital marketing agencies use human, relevant video material. Demonstrate that you’re a real person who can interact with clients on a personal level. Because you can’t be face-to-face with everyone all of the time, going live is the next best thing.

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4. Silent Videos
The trend of watching silent videos has exploded in recent years. One of the main reasons is that many people like to watch videos while traveling to or in congested locations. Furthermore, the use of headphones is prohibited due to safety concerns. Adding subtitles and captions to internet videos may increase their view-through rates by up to 80%, so take advantage of this opportunity.

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5. TV-Based Video Content
On mobile devices, more individuals are watching internet videos. However, this does not imply that they are seeing it on smartphone screens. Choose a video hosting platform with built-in TV streaming features, such as YouTube. Not only will visitors be able to see your film on a big screen, but you’ll also benefit from the millions of individuals that use the site every day to search for videos.

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For one reason, video marketing is becoming increasingly popular among marketers. If you want to improve the results of your video marketing plan in the coming year, it’s time to implement these video trends. Which one, though, should you choose for your marketing campaigns? And how can you tailor it to your target audience? To tell your brand narrative, you need to do video marketing and not just write appealing headlines and blog posts. Create a video that introduces the company’s founders and explains why they decided to create it.

Marko and Brando is one of the best digital marketing agencies in Kolkata that helps you create captivating video promos and video advertising. Our team of creative professionals, designers, videographers, and animators creates fascinating storylines that captivate the viewer while also communicating the brand message. If you’re interested in reimagining your digital marketing approach, embracing these trends, and having them dominate your audience’s screens, please reach out to us.