7 tips to improve your website's crawlability

In the digital era, search visibility defines brand growth. No matter how good your content or the design layout of the online platform. If the search engine doesn’t crawl your website, it’s useless and never reaches the potential audience. Crawlability plays a crucial role in helping Google and other search engines to understand the importance of the indexing and ranking of the page.

The crawlability defines how efficiently Google and other search engines can discover and index a website page. For Marketers like CMOs and SEO professionals who are looking to enhance visibility. These are the 7 expert tips to develop your website’s crawlability while maximizing indexing and search performance.

1. Conduct a Website Crawl Audit

Applications like Ahrefs, Screaming Frog, or SEMrush helps you check the website's crawlability and identify the blockage or broken links, duplicate content, or any redirecting loop. A proper audit can reveal to you, by the Googlebot, provide you with valuable points to optimize your content.

2. Fix Crawl Error Immediately

Errors such as 404 pages, server errors, or broken links waste your crawl budgets. Using the Google search console to identify the error and fix it in no time. This might prevent the page from a sudden rank drop or being discovered. A quick fix can only ensure that Google can index website content seamlessly. 

3. Optimised XML Sitemap

A well-structured site map is vital for site map optimization. The Google Search Console monitors the crawl directly to your site. Eliminating outdated and non-indexable link URLs from the sitemap to avoid wasting crawl resources. Moreover, optimizing a site map accelerates indexing and boosts visibility.

4. Improve the Internal linking structure

Strong internal linking ensures the crawlers can reach deeper into the page on your website. Each important page on your site reduces the chance of being overlooked by the URL crawler. A high rank keywords and anchor text prioritize the page to strengthen topic relevance, also presence of indexing. 

5. Smartly Use Robots. Txt and Meta Tags 

Improper robots.txt or meta directives can unintentionally block important pages from crawling. Ensure your robots.txt allows access to critical sections and doesn’t block CSS, JS, or media files that impact rendering. Similarly, review “noindex” tags carefully so you don’t exclude high-value pages from the Google index.

6. Speed optimisation

Page speed is an essential factor that can directly influence Googlebot crawlability tips. A slow-loading website slows down the crawling efficiency by reducing the number of pages crawled per session. Factors like compressed image, browsing catchers, and moder coding improve the performance. 

7. Monitoring and Optimizing Crawl Budget

Every website has a specific crawl budget, which is the number of pages Googlebot crawls during a session. Wasting crawl budget on low-value pages reduces the visibility of high-priority pages. Moreover, consolidate duplicate content, remove thin pages, and implement canonical tags to improve crawl budget optimization. This ensures Google spends its resources on your most important content. 

Wrapping Up

Improving crawlability is not just a technical task—it’s a growth strategy. From fixing crawl errors and sitemap optimization to crawl budget optimization, every step ensures your website gets maximum visibility in the Google index.

At Marko & Brando, a leading web design and development company in Kolkata, we don’t just optimize websites—we craft them into high-performing digital assets. As the best digital marketing agency in Kolkata, our team blends advanced SEO strategies with technical expertise to make your website easier to crawl, index, and rank. Whether it’s streamlining your architecture, evaluating your sitemap, or implementing Googlebot best practices, our team ensures your brand is discoverable and competitive in today’s crowded search landscape.