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November 09, 2024

Digital Marketing

A Guide to Ethical Marketing Practices

These days, life’s digital – from ordering dinner to booking a spot at your favorite restaurant, it’s all just a tap away. Who even has time to visit places in person? Online is the new reality, and when it comes to trusting brands or buying products, most of us turn to reviews for guidance. But here’s the dilemma: in a world where anything can be spun or sugar-coated, how do you know what to trust?

November 06, 2024

Digital Marketing

Enterprise SEO: Advance Tips & Strategies

Enterprise SEO is the approach of optimizing large-scale websites with thousands, or even millions, of pages. Unlike traditional SEO, which focuses on smaller websites, enterprise SEO deals with the complex structures and unique needs of larger sites. It focuses on enhancing search visibility across extensive content and product categories, often for big brands or corporations.

November 01, 2024

Digital Marketing

Real Estate Sales Funnels: Transform Leads into Loyal Clients

In real estate, turning a curious browser into a loyal client doesn’t happen by chance—it’s the result of a carefully crafted journey known as the sales funnel. Just like a roadmap, a well-crafted funnel takes potential buyers and sellers from curious onlookers to happy clients who trust you with their most significant investment decisions. By structuring each step—from first contact to closing and beyond—you can build relationships, inspire confidence, and create lasting connections that not only lead to sales but also drive referrals. Ready to turn your leads into lifelong clients? Let’s dive into the journey!

October 17, 2024

Digital Marketing

How Interactive Content is Revolutionizing Digital Marketing Engagement

Interactive content transforms digital marketing by enhancing user engagement, driving participation, and creating personalized experiences for audiences.

October 15, 2024

SEO

Voice Search Optimization: Preparing Your Digital Strategy for a Voice-First World

Voice search is changing the game, shifting us from typing to talking. Now, people are asking their devices for everything from local recommendations to product info, and brands that don’t keep up risk getting lost in the silence. To thrive in this voice-first era, your digital strategy needs to be tuned for conversation, built for quick answers, and ready to engage users in the most natural way—through their own voice. The future is vocal, and optimizing for voice search SEO is how your brand can speak up and stand out.

October 10, 2024

Social Media Management

How to Build Social Media Content Pillars That Drive Your Overall Strategy

Imagine scrolling through your favorite social media feed and encountering a brand that always resonates with you. You find their posts engaging, relevant, and consistent. What’s their secret? It’s all about their content pillars!

October 08, 2024

Social Media Marketing

Micro-Moments: Capturing Consumer Attention in the Age of Instant Gratification

In this day and age, attention spans are shorter than ever, and decision-making is lightning-quick. We live in an era driven by instant gratification, where people want answers now—no waiting, no hesitation. This shift has transformed the way consumers interact with brands. Enter the concept of micro-moments—those tiny windows of opportunity where brands can capture consumer attention and influence decisions within seconds. But how can businesses win in this race of fleeting moments? Let’s master the art of seizing these opportunities and why it's so important in today's digital landscape.

October 03, 2024

Digital Marketing

Marko & Brando Founder Shreyansh Rohatgi Shares Insights on the Evolving Phase of Marketing in Regional India at Exchange4Media Event

The Exchange4Media event in Mumbai on September 26, 2024, brought together some of the sharpest minds in the marketing world. Among them was Shreyansh Rohatgi, the founder of Marko & Brando, who shared thought-provoking insights on the growing significance of regional marketing in India. His presentation wasn't just about strategies but about understanding the nuances of connecting with an audience beyond mainstream metros and urban hubs.

September 19, 2024

Digital Marketing

We’re Proud to Be Ranked as The Best Digital Marketing Agency in Kolkata, According to IIDE

In a city where the entrepreneurial spirit fuels a booming digital landscape, Kolkata is rapidly becoming a hub for innovative marketing solutions. With more than a hundred digital marketing agencies, clinching the ...

September 16, 2024

Digital Marketing

Third-Party Cookie Deprecation: What Web and Marketing Teams Should Know

With the looming phase-out of third-party cookies, web and marketing teams are facing a major shift in how they gather and use data. Third-party cookies, which have long been a staple for tracking user behavior and ...

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